The term ‘K-Beauty’ has been buzzing around the beauty business for months, even years. Industry experts and consumers alike are nothing short of obsessed with everything from the iconic 10-step skincare routine to achieve porcelain-like complexions, to innovative textures and formulations we now know, love and can’t live without. It’s official, we’re in the midst of a K-Beauty revolution.
To help guide you through the behemoth that is the Korean beauty world, we’ve hand-picked a selection of skincare and make-up must-haves from our favourite K-Beauty brands.
Cleansing your skin is a therapeutic ritual; there’s nothing better than reaching for your trusty cleanser (even before you pour the pinot) to wipe away the remains of a hectic day. Based on double cleansing, this make-up melting star combines the performance of an oil with the kindness of a cream.
Enriched with 50% hyaluronic acid, this super serum keeps skin hydrated and strengthens its natural barrier to prevent moisture loss and damage from free radicals. If your skin craves moisture in winter, slot this into your routine for a serious surge of hydration to even the driest of complexions.
Take your cleansing game up a notch by introducing a konjac sponge into your regime. Enriched with detoxifying bamboo charcoal power, this gentle exfoliator can be used daily to unclog pores and buff away dead skin cells to unveil a smooth canvas for precision make-up application.
The Koreans lead the way in cosmetic technology, and this multi-tasking mascara does not disappoint. It’s packed with bamboo extracts and peptides to support healthier, fuller lashes, and lengthens and volumises with just a twist of the innovative, customisable wand.
A brightener, colour corrector, moisturiser and foundation in one, this compact provides essential hydration to maintain a dewy, luminous complexion, as well as give you the right amount of coverage to show off your best ever skin. It’s your go-to product for creating a natural ‘no make-up’ finish.
This blush is more than just make-up, it takes care of your skin too. Not only does it give you a healthy, radiant glow, the iridescent formula contains tiger grass for its anti-inflammatory properties, and vitamin E to protect against free radicals. And there’s no need for a separate brush – bonus!