Going vegan is big news right now, with celebrities left, right and centre coming forward to profess their love for the lifestyle. From Beyoncé and Jay Z’s 22-day nutritional plan, to Will.I.Am’s Instagram announcement that he’d joined the “V.gang”, there’s no denying that veganism has grown in popularity over the last few years.
But as well as looking to eliminate animal products from our diets, we’re also increasingly asking the same of our beauty products. This surge in demand for vegan beauty has led to a whole host of fantastic brands and new product formulations that put a ‘V’ in every box.
Looking to embark on your own vegan beauty journey but not sure where to start? We’ve chosen our top five skincare and cosmetic picks that are 100% vegan and cruelty-free. Start with these and you’ll never look back.
You may have soy milk in your morning coffee, now try soy in your mascara! This smudge-proof formula is suitable for even the most sensitive of skins and builds lashes with noticeable volume, plus the soy protein extracts are great for smoothing and conditioning.
With the ingredients list reading like a tasty smoothie (hello boysenberry, blackcurrant and kiwifruit), this lightweight serum works to defend skin cells against oxidative stress (the kind that can cause premature skin ageing). It's like your complexion's very own personal bodyguard in a bottle.
This luscious oil is a real multi-tasker. Antioxidant and vitamin-rich, the organic formula has a minimum concentration of 80% essential fatty acids. As well as intensely hydrating your skin, it's also great for using on scars to lessen their appearance and smoothing onto dry lips.
Your selfies just got a whole new level of flawless - get ready for your close-up with this super coverage concealer, infused with vitamin C. It works to brighten your complexion and blur imperfections whilst still feeling lightweight and flexible all day long.