There’s something exciting about a new or unexpected formula. A shower oil when we’re used to a gel, or a cream when a powder is the norm. Sheet masks were part of a huge upheaval in the masking world – where we were once frequent users of clay or cream, we fell for the sheet mask, not just because it was the latest ‘trend’, but because it was new, and it was different.
In addition to this love of newness, the texture of a product is so important. After all, we may like the way something looks, but if you dislike how it feels you’re much less likely to use it. So with a recent influx of new formulas from our favourite brands, we had to sit up and take notice. Whether re-imagining hero products, or subverting expectations – these are the most exciting new formulas to hit the skincare shelves.
Ideal for detoxing congested, oily or spot-prone skin, this powder cleanser transforms it into a silky foam when mixed with water. The powder texture gives added exfoliation, resulting in a very gentle yet deep cleanse. Use as a second step after you've removed your make-up.
This suncream's mineral-based formula means it's incredibly lightweight, yet still offers heavy-duty SPF, UVA and UVB sun protection (it gives UVA protection of up to 90%). It also provides essential HEV blue light protection from electronic devices.
Jelly cleansers have certainly had a moment, so we were intrigued by this jelly exfoliator. With the same silky, light texture, this gentle scrub is packed with naturally-exfoliating fruit extracts, removing dull-looking dead skin cells and leaving a brighter, refreshed complexion in its wake.
It's certainly no secret we love the hero Cleanse & Polish formula, and this limited edition Juniper & Bergamot addition is really giving us life on those grey, chilly mornings. The citrus gives a refreshing feel to the classic exfoliating cleanser, and helps wake up dull skin.
DHC's oil-based cleanser is amazing at dissolving your make-up, but it's the powder formula that really takes it to the next level. It creates a creamy mousse that cleanses without stripping the skin, whipping away any residue and giving your complexion a clarifying detox.